A recreation of your logo is an opportunity to transform the views and understanding of what your target audience have of your company. Get it right, and you surely will reap the rewards of a loyal customer-base who trust and support your business because of your brand.
Recreating your brand through your logo is an enormous tasks to undertake. It’s not just about your Name, tagline or even the logo and color palette, the path to successfully doing this has so many steps in order to win the trust and business of your new customers and your forever clients, you will need to think carefully and plan the process to precision.
Before getting to all the nitty-gritty of this process, you need to consider a couple of ideas first. Rushing towards this mammoth of a tasks is not recommended. First you need to ask, how do you know when it’s the right time to make a change?
Your market has changed
Whether you’ve launched new products or plan to positively disrupt an untapped market, one size unfortunately does not fit all. Clearly, a brand that attracts a 21-year-old female will be considerably different to one that appeals to a 51-year-old male. Let’s say you’re eager to draw in the millennial crowd but your business has historically set its sights on the older generations: a rebrand will be essential in presenting your target demographic with an image that they can connect with and relate to. Keeping on top of shifting demographics within your target audience is the key to keeping your brand fresh and relevant to the right people.
Your company’s image doesn’t reflect you!
A well-crafted brand can go a long way. However, as times change and strategies evolve, most businesses will live to outgrow their brand. This is a natural part of the business lifecycle: perhaps you’re expanding into new markets, relocating your company or are merging with another firm. Maybe the design simply feels outdated or the messaging does not align with the company philosophy. In any case, a meaningful change often demands a clean slate. If what you say does not mirror what you do, it’s usually a good sign you’re your business could benefit from a rebrand.
You don’t stand out from the at all!
Your brand is the essence of your business; it’s the visual representation of your Unique Selling Point. If your audience struggles to differentiate between you and your competitors, it’s clear that something isn’t working. While design trends can cause similarities between colours and logos, no two brands should be lumped into the same box. Change for the sake of change may not be a good strategy, but taking no action will cause your brand to go stale as it hides in the shadows of similar companies. Faced with fierce competition, businesses must increasingly find ways to set themselves apart from a growing number of industry rivals. If this sounds familiar, a rebrand could be the solution to your problem: after all, people usually stop to listen when a brand is marketed as different, not better.
What does this mean for The Ryan King Team?
After careful consideration of the everything stated above, we came to a conclusion that we need to act now. This change in our branding does not only refer to our identity but on how we serve our forever clients and our upcoming costumers. We envision a team that will be the figure of great Real Estate Service, delivering a steal of a lifetime deals, tailor-fitted approach to our every customer’s wants and outwin the market for Customer Happiness. Call in now to meet the team and have your Dream-Home be your Real-Home.
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Whatever questions you have about purchasing your next home, I’d be honored to assist you. So let’s work together to make sure your next move is the right one.
If you have any questions about the Chattanooga Real Estate Market, or if you’re looking into selling or buying a home in Chattanooga Tn, or any nearby area, let’s connect today. We’ll discuss opportunities in our local market. Don’t hesitate to give us a call at +1 (423) 595 7958 or you can click here and the Ryan King Team will be more than happy to give you a call!
