Real estate and Instagram are a match made in marketing heaven.
Pretty much everything about the social network is well suited for real estate marketing: its photo and video-based content formats make it easy to showcase properties; its mobile-first nature easily incorporates location data and geo-targeting; its huge user base enables reach across many demographics and geographies; and its integration into parent company Facebook’s advertising platform provides sophisticated campaign targeting options.
How can real estate firms make the most of this opportunity? What are some of the key approaches that marketers are currently utilizing on the platform to build interest, inspire action, and close sales?
Here are 5 impactful ways Instagram can be used for real estate marketing:
1. Feature current properties and developments
Featuring what’s currently for sale or rent is the first thing that comes to mind when using Instagram for real estate marketing, and with good reason: the social network is a perfect place to showcase properties and developments.
To do this effectively, it’s worth spending some extra time on the visuals. Don’t simply post a digital version of a print flyer and call it a day; develop creative specifically for Instagram that will stand out on the platform.
Another thing to keep in mind is that you’re not limited to just a single image. Instagram has a wide range of compelling content formats—including slideshows, Stories, ad carousels, and videos—which can be used to highlight properties.
2. Feature future properties and developments
Just because a property isn’t yet on the market doesn’t mean that it can’t be featured on Instagram. The platform is a great way let audiences know what will soon be listed and to build interest ahead of time.
Keep in mind that even if a property isn’t anywhere close to making it to market, it can still be showcased. For example, posting renderings is a highly effective way of sparking curiosity about an upcoming development.
3. Showcase aspirational real estate
Many people love to look at real estate even if they’re not in the market, hence the appeal of TV shows such as House Hunters. This is especially true for dream properties, such as luxury homes and beach getaways.
Real estate marketers can tap into this aspirational curiosity and grow their audiences by highlighting “wow” properties on Instagram.
Again, keep in mind that Instagram has many effective content formats beyond single images. Stories and videos in particular can be powerful ways to showcase aspirational real estate.
4. Let audiences know about your successes
People want to work with individuals and firms that are successful. That’s why using Instagram to boast a bit is a powerful tactic: it highlights to audiences that you’re competent and likely to meet their real estate needs better than others.
A key thing to keep in mind is that specificity helps when talking about successes. By giving Instagram users details about your achievements, you can better differentiate yourself from the competition.
5. Inspire and motivate audiences to take action
All the Instagram marketing in the world is meaningless if it doesn’t eventually compel people to do something that helps your business.
To take action, audiences sometimes need a nudge. Real estate marketers can provide this by posting content that motivates people to stop putting things off and dive in now.
This sort of content doesn’t have to be overly connected to real estate; sometimes broad inspiration is enough to encourage audiences to take the next step.
Instagram can help with every step through the real estate sales funnel, from sparking interest in communities and providing information about properties, to encouraging open house visits and driving purchases. Ultimately, the key to success is to use the power of the platform: engage directly and consistently with the network’s large audience, build a strategy that utilizes the sophisticated targeting tools at your disposal, and make the most of the many compelling content formats available.
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If you have any questions about the Chattanooga Real Estate Market, or if you’re looking into selling or buying a home in Chattanooga Tn, or any nearby area, let’s connect today. We’ll discuss opportunities in our local market. Don’t hesitate to give us a call at +1 (423) 595 7958 or you can click here and the Ryan King Team will be more than happy to give you a call!
